Recording of the

2021 Business Appreciation Celebration

now available to stream!

Thank you for joining the City of Fort Collins’ 2021 Business Appreciation Celebration as we gathered virtually to speak on the topic of mental health and our business community. We believe healthy minds mean healthy business.

The recording of the event is now available to stream. English recording. Spanish recording.

Thank you to our keynote Marah Lidey, CEO of Shine for her leadership, insights, and kindness. Thank you to our video participants: IOMEColorado CutzLa CocinaR Bar, and Woodward for giving their time and sharing their stories with all of you. You can watch the video here.

Thank you to Just Plain ‘OlaCafé RichesseColorado Candy CompanyColorPockitGolden Poppy ApothecaryVern’s Toffee HouseHorsetooth Stem & Roots Stem & Roots, and Nuance Chocolate for filling our Wellness Kits with their creations.

Share your kudos!

Tell a colleague they are doing a great job or let a friend know you’ve got their back. Download a set of kudos cards and share with someone today!

And our kudos to local artist, Emily Shirtz Graphic Design for creating these special downloads.

Meet Our Keynote, Marah Lidey


Marah Lidey is the Co-Founder and Co-CEO of Shine. She’s earned a spot in Forbes’ 30 Under 30 for Consumer Technology and has been featured in Vanity Fair as one of the most successful Black women entrepreneurs who have raised venture capital, and in 2020 she was featured in Marie Claire for her work at Shine on inclusive mental health. Marah previously led product and digital marketing at companies like American Express, Viacom, and Autotrader. Marah currently lives in Atlanta with her partner and young daughter and enjoys bike rides on the Atlanta Beltline and backyard crab boils with her family in Savannah. 

Healthy minds, healthy business

A survey by the Harvard Business Review showed that 85% of employees feel like their wellbeing has declined since the pandemic began. According to the CDC, communities of color are also disproportionately impacted by this increase in mental health conditions.

Research shows that mental disorders, particularly depression, have a profound effect on business productivity – even greater than physical disorders. Serious mental illness costs the United States $193.2 billion in lost earnings per year. Mental health issues are also the single greatest cause of worker disability.

According to a study, entrepreneurs are 50% more likely to report having a mental health condition. Entrepreneurs are also 2x more likely to suffer from depression.

With various contributors including, stress, isolation, and others, it is critical that business owners, entrepreneurs, and employees know where to turn for assistance.


1 in 3 adults are experiencing anxiety or depression related to COVID-19. There are various local and national mental health resources readily available to any member of the community. The following resources are several:

COLORADO OPIOID SYNERGY LARIMER & WELD (CO-SLAW) – The Colorado Opioid Synergy for Larimer and Weld counties is a network of clinics that offer medication assisted treatment and counseling services. Within this network is a highly trained team of care coordinators to assist you with accessing services, reducing barriers (transportation, housing, and other assistance) and partnering with you in your recovery.

CRISIS TEXT LINE – Text HOME to 741741 from anywhere in the United States, anytime. A live, trained Crisis Counselor receives the text and responds, all from our secure online platform. The volunteer Crisis Counselor will help you move from a hot moment to a cool moment.

CSU HEALTH NETWORK COUNSELING SERVICES – Counseling Services provides a wide range of services to meet the needs of fee-paying students on the Fort Collins campus.

FORT COLLINS STARTUP WEEK BRAIN CRAWL (coming 2022) – In 2019 Fort Collins Startup Week included the Brain Crawl. Brain Crawl is an educational and resource-focused event that covers stories and information about neurodivergence.

HEALTH DISTRICT OF NORTHERN LARIMER COUNTY – Various mental health services including Connections, which offers mental health or substance use support, CAYAC (Child, Adolescent, and Young Adult Connections), as well as classes, trainings, and talks at no cost.

HOMELESSNESS INFO & RESOURCES – Learn about current shelter and services, the Homelessness Resources Guide, and other community programs.

LA COCINA – Provides full access to traditional and non-traditional forms of mental health and health equity support services to Spanish-speaking community members.

LARIMER COUNTY BEHAVIORAL HEALTH – From Estes Park to Berthoud, from Wellington to Loveland, from Fort Collins to Red Feather, the goal of Larimer County Behavioral Health Services is to facilitate quality mental health care to meet the needs of our residents, at the right level, the right time, and at the right cost.

MENTAL HEALTH FIRST AID – SummitStone offers a FREE Mental Health First Aid class that is great for business owners, leaders, and people who work with the public so they are better prepared to handle people they encounter that may be experiencing a mental health crisis. 

MIND MATTERS (running Sept. 25 – Jan. 2, 2021) – The Fort Collins Museum of Discovery’s groundbreaking exhibition aimed to build a greater understanding of the importance of mental health and create a safe space for important conversations about mental illness. Hands-on experiences throughout the Mental Health: Mind Matters exhibit bring you closer to the facts, feelings, and issues surrounding this topic that touches so many of our lives.

NATIONAL SUICIDE PREVENTION LIFELINE1-800-273-TALK (8255). This is a 24-hour, toll-free, confidential suicide prevention hotline available to anyone in suicidal crisis or emotional distress.

SPLASH NOCO – Serving LGBTQIA+ youth ages 5-24, their families, schools, and community connections by providing support, resources, referrals, social belongingness and special events; in Larimer and Weld Counties, Colorado.

TREVOR PROJECTprovides crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender and questioning youth. They have established the Trevor Lifeline that you can call at 1-866-488-7386 to speak with a trained volunteer with specific sensitivity to LGBTQ issues. Call the Transgender Suicide Prevention Hotline (Trans Lifeline)- 877-565-8860.

VETERANS CRISIS LINECall 1-800-273-8255 and Press 1. Connects Veterans in crisis and their families and friends with qualified, caring Department of Veterans Affairs responders through a confidential toll-free hotline and online chat.




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Business Owners

Use the #ForFoCo Business Toolkit this Holiday Season

Market your business this holiday season with the help of the free marketing and business tools and resources in the #ForFoco Business Toolkit.

Community Members

Other Things You Can Do  #ForFortCollins

Along with shopping early, locally, and safely – learn other ways you can help our local businesses this holiday season with options from writing positive reviews to online and curbside shopping.

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