In this video tip, Kerrie Luginbill, the Chief Strategy Officer and a Partner at OTM, discusses how the health of a business relies on the company’s ability to communicate its value propositions effectively. Kerrie goes into detail about the difference between...
In this video, Bridget, a Marketing Specialist at OTM, explains the importance of local SEO and shares tips on how to optimize your Google Business profile to improve your visibility in local search results. More and more consumers are using the internet to find local...
In this video, Elyse, Storytelling Specialist at OTM, talks about how to write email subject lines that will increase your open rate. For many business owners, subject lines are an after thought, written with little intention and strategy. However, by neglecting this...
In this video, Brianna, an account coordinator at OTM, discusses the importance of customer reviews and how they can help your business. Customer reviews can provide social proof that your product or service is worth buying and also help you identify areas where you...
As a small business owner, you can’t afford to not have a social media strategy. It’s an essential tool for marketing your business, building customer relationships, and staying up-to-date with industry trends. But with so many social media platforms to choose from,...
