In this video tip, Kerrie Luginbill, the Chief Strategy Officer and a Partner at OTM, discusses how the health of a business relies on the company’s ability to communicate its value propositions effectively. Kerrie goes into detail about the difference between features and benefits, what a key differentiator is, and how to make sure you’re talking about your customer’s urgent and expensive problems.
For more information about how to create a value proposition for your business, visit meetotm.com/insights.