Business Marketing Toolkit & Resources
Looking to boost your business in Fort Collins? We can help! This comprehensive collection of tools and resources is designed to help local businesses file the appropriate paperwork with the city, create their own marketing materials, recruit talent, update their sales techniques, get involved in the local community, and stay up-to-date on Covid-19 guidelines.
Choose a Category Based on Business Need
Categories
- All
- Business Development
- Child Care Providers
- COVID-19 Resources
- E-Commerce
- eCommerce
- Food & Beverage Industry
- Grant Programs
- Local Business Organizations & Sector Partnerships
- Local Business Programs & Incentives
- Manufacturing Industry
- Marketing Tools
- Reopening Guidance
- Starting a Business
- Sustainable Business
- Toolkits
- Video Tips
- Workplace & Talent
![‘Marketing Plan RECOVERY’ Video Series – Larimer SBDC](https://forfortcollins.com/wp-content/uploads/2020/11/Artboard-2-copy-6-3.jpg)
The Marketing Series for Business: Marketing Plan RECOVERY six-part virtual series episodes can be found ...
![5 Tips to Ensure Success with Paid Ads for Your Business – OTM Marketing Video Tip](https://forfortcollins.com/wp-content/uploads/2023/04/Success-with-Paid-Ads.png)
In this video, Senior Paid Media Specialist Sara Kremm goes over how to drive traffic and leads to your website by ...
![Access to Capital](https://forfortcollins.com/wp-content/uploads/2022/05/Artboard-2-copy-5-3.jpg)
Accion Opportunity Fund
aofund.org
B-Side Fund
bsidefund.org
Colorado Enterprise Fund
Contact: Lewis ...
![Advanced Industries Programs](https://forfortcollins.com/wp-content/uploads/2022/05/Artboard-2-copy-5.jpg)
For: Businesses in an Advanced Industry
Type: Grants and investment tax credits
Amount: Varies
Time ...
![Alcohol Sales Guidance](https://forfortcollins.com/wp-content/uploads/2021/01/Artboard-2.jpg)
The Colorado General Assembly has passed House Bill 21-1027 will allow the continuation of alcohol beverage ...
![Business Foundations Technical Assistance Program](https://forfortcollins.com/wp-content/uploads/2022/05/Artboard-2-copy-6-1.jpg)
The Business Foundations Technical Assistance Program provides technical assistance and small grants to Colorado ...
![Business Licenses & Permits](https://forfortcollins.com/wp-content/uploads/2022/05/Artboard-2-copy-3.jpg)
City: To register for licenses, city taxes, file returns and manage tax accounts, visit fcgov.com/salestax
State: ...
![Child Care Provider Resources](https://forfortcollins.com/wp-content/uploads/2021/08/Artboard-2-copy.jpg)
Apply for the Child Care Innovation Intensive:
3 month intensive to support expansion or new and innovative ...
![Colorado Commercial Property Assessed Clean Energy (C-PACE)](https://forfortcollins.com/wp-content/uploads/2022/05/Artboard-6.jpg)
Enables owners of eligible commercial and industrial buildings to finance up to 100% of energy efficiency, ...
![Colorado Face Covering Order](https://forfortcollins.com/wp-content/uploads/2020/12/Woman-with-face-covering.jpg)
Larimer County Public Health Order Requiring Masks in Public Indoor Spaces Effective Wednesday, October 20, ...
![COVID-19 Safety Practices Signage for Customer Confidence](https://forfortcollins.com/wp-content/uploads/2022/01/Artboard-2-copy-4.jpg)
Promote what your business is doing to keep customers and staff safe by downloading and displaying a new ...
![Craft Excellent Job Descriptions for the Top 10 Recruitment Websites](https://forfortcollins.com/wp-content/uploads/2023/04/Job-Descriptions.png)
For a small business owner, crafting quality job descriptions and posting them in the right places is crucial. ...
![Crafting a Unique Value Proposition for Your Business – OTM Marketing Video Tip](https://forfortcollins.com/wp-content/uploads/2023/04/Unique-Value-Propositions.png)
In this video tip, Kerrie Luginbill, the Chief Strategy Officer and a Partner at OTM, discusses how the health of ...
![Crafting an Effective Marketing Communications Plan (with template)](https://forfortcollins.com/wp-content/uploads/2023/06/Marketing_FFC.jpg)
In today's competitive business landscape, standing out from the crowd and effectively reaching your target ...
![De-escalation Training Videos](https://forfortcollins.com/wp-content/uploads/2020/11/Artboard-2-copy-6-2.jpg)
Looking for resources on de-escalating tense situations at work? Want to provide team members with tools to ...
![Efficiency Works](https://forfortcollins.com/wp-content/uploads/2022/05/Artboard-7.jpg)
To qualify for new construction rebates, buildings must be a new or current commercial electric customer of Fort ...
![Email Marketing Best Practices – OTM Marketing Video Tip](https://forfortcollins.com/wp-content/uploads/2020/11/Artboard-2-copy-5-1.jpg)
In the video below, OTM Content Optimization Specialist, Hailey Bouche, tells the 3 best practices for email marketing.
![Enterprise Zone Program](https://forfortcollins.com/wp-content/uploads/2022/05/Artboard-2-copy-2.jpg)
The Colorado legislature created the Enterprise Zone Program to encourage development in economically distressed ...
![Expanded Outdoor Dining During COVID-19](https://forfortcollins.com/wp-content/uploads/2021/01/Artboard-2-copy-6.jpg)
Overview:
Fort Collins has created a temporary program to expand options for restaurants and bars to operate ...
![Finish What You Started – Colorado Scholarship Program](https://forfortcollins.com/wp-content/uploads/2021/12/Artboard-2-copy-5-2.jpg)
Statewide Residents:
Support:
Enrollment support in registration, financial aid scholarships and ...
![Fort Collins Startup Week 2021 Speaker Series](https://forfortcollins.com/wp-content/uploads/2021/03/Artboard-2-copy-4-3.jpg)
A free, ongoing business and financial literacy event aimed at supporting small businesses, solopreneurs, and the ...
![Fort Collins Utilities Pandemic Assistance](https://forfortcollins.com/wp-content/uploads/2021/03/Artboard-2-copy-4-1.jpg)
Commercial Customers:
Apply early. Funds are limited, and applications will be processed on a first-come, ...
![Foundations of Marketing – Larimer SBDC Free E-Learning](https://forfortcollins.com/wp-content/uploads/2021/03/Artboard-2-copy-4-2.jpg)
The below video links cover topics on the foundations of marketing:
Pricing Your Products and Services
Building ...
![Free Downloadable Signage for Businesses](https://forfortcollins.com/wp-content/uploads/2020/12/AdobeStock_426569645.jpeg)
The public health order requiring masks in public indoor spaces will expire Saturday, February 12, 2022. This ...
![Getting Started in E-Commerce – Startup Week Fort Collins Webinar](https://forfortcollins.com/wp-content/uploads/2020/11/Artboard-8.jpg)
![Guide to Making & Selling Digital Products – Larimer SBDC Video](https://forfortcollins.com/wp-content/uploads/2020/11/Artboard-9.jpg)
Below, Franklin Taggart gives a short presentation on making and selling digital info products for people who are ...
![How to Budget for Your Small Business [Free Checklist Download]](https://forfortcollins.com/wp-content/uploads/2023/01/Budget-for-Small-Business.png)
When starting a new business, undoubtedly there will be a million things to consider – at times it may feel like ...
![How to Create a Great Social Media Strategy for Your Small Business](https://forfortcollins.com/wp-content/uploads/2023/03/How-to-Create-a-Great-Social-Media-Strategy-for-Your-Small-Business.png)
As a small business owner, you can’t afford to not have a social media strategy. It’s an essential tool for ...
![How to Infuse PR Into Marketing – OTM Marketing Video Tip](https://forfortcollins.com/wp-content/uploads/2020/11/Artboard-10.jpg)
In the video below, OTM PR & Content Specialist, Jana Beasley, shares 3 tips to infuse Public Relations into ...
![How to Register a Business in Fort Collins](https://forfortcollins.com/wp-content/uploads/2022/12/Register-a-Business.png)
So, you’re thinking of starting a business in Fort Collins. You might be wondering if you need to get a business ...
![How to Write a Press Release that Boosts Visibility for Your Small Business](https://forfortcollins.com/wp-content/uploads/2023/07/FFC_Featured-Image-Template-2.png)
In today's competitive business landscape, a well-crafted press release can be a powerful tool to boost visibility ...
![How to Write Quality Email Subject Lines – OTM Marketing Video Tip](https://forfortcollins.com/wp-content/uploads/2023/04/Email-Subject-Lines.png)
In this video, Elyse, Storytelling Specialist at OTM, talks about how to write email subject lines that will ...
![Inclusivity in Marketing Video](https://forfortcollins.com/wp-content/uploads/2021/01/Artboard-12.jpg)
![Industry-Specific Reopening Guidelines](https://forfortcollins.com/wp-content/uploads/2020/12/Artboard-11.jpg)
The State Dial 3.0 evolved to local control starting Friday, April 16, 2021.
Two important statewide measures will ...
![Integrated Design Assistance Program (IDAP)](https://forfortcollins.com/wp-content/uploads/2022/05/Artboard-13.jpg)
IDAP provides design and construction incentives, technical support and an optional performance incentive. New ...
![Job Growth Incentive Tax Credit](https://forfortcollins.com/wp-content/uploads/2022/05/Artboard-14.jpg)
For: Businesses considering interstate competitive expansion or relocation projects in Colorado
Type: Tax ...
![Job Proposal Templates for Freelance or Contract Jobs: Tips for Winning New Clients](https://forfortcollins.com/wp-content/uploads/2023/05/Job-Proposal-Templates.png)
When you're a freelancer or independent contractor, landing new clients is essential to growing your business. One ...
![List of Community Organizations & Partners](https://forfortcollins.com/wp-content/uploads/2021/04/Small-Business-Saturday-8478_websize.jpg)
Economic Health Office – Fort Collins Business Resources
NoCoRecovers.com for a full list of guidance and ...
![Managing Your Finances – Larimer SBDC Free E-Learning](https://forfortcollins.com/wp-content/uploads/2020/11/Artboard-15.jpg)
The below video links cover topics on managing your finances:
Preparing a Cash Budget
Preparing a Balance ...
![Manufacturing Equipment Use Tax Rebate Program](https://forfortcollins.com/wp-content/uploads/2022/05/Artboard-3.jpg)
Purchasers of qualifying manufacturing equipment can apply directly to the City of Fort Collins Finance Department ...
![Marketing Well in a Crisis – Startup Week Fort Collins Webinar](https://forfortcollins.com/wp-content/uploads/2020/12/person-doing-calculations.jpg)
![New Business Roadmap – A guide to starting a business in Fort Collins](https://forfortcollins.com/wp-content/uploads/2022/02/Artboard-16.jpg)
The New Business Roadmap will walk you through everything you need to know about starting a business in Fort ...
![NoCo Manufacturing Partnership](https://forfortcollins.com/wp-content/uploads/2022/05/Artboard-17.jpg)
NoCo Manufacturing Partnership’s mission is to make American manufacturing great by driving a passionate, ...
![NoCo Safety Supply](https://forfortcollins.com/wp-content/uploads/2020/12/Artboard-18.jpg)
Looking for face coverings, cleaning, and safety supplies for your business?
NoCoSafetySupply.com is a resource ...
![Personal Property Tax Payment Plan Options for Business Owners](https://forfortcollins.com/wp-content/uploads/2020/12/marketing-team.jpg)
Personal Property is generally known as portable or moveable items that are used for income production. Examples ...
![Pricing for Profit: How to Create a Winning Pricing Strategy for Small Businesses](https://forfortcollins.com/wp-content/uploads/2023/07/Pricing-Strategy.png)
Pricing for profit is the process of setting a price that will cover your costs and provide you with a profit. ...
![Reputation Management – OTM Marketing Video Tip](https://forfortcollins.com/wp-content/uploads/2020/11/Artboard-19.jpg)
![Restaurant & Bar Special State Sales Tax Deduction](https://forfortcollins.com/wp-content/uploads/2020/12/People-sitting-in-restaurant.jpg)
In special session, the General Assembly enacted House Bill 20B-1004, which permitted a limited special deduction ...
![Skill Advance Colorado Job Training Grant](https://forfortcollins.com/wp-content/uploads/2022/05/Artboard-20.jpg)
The Skill Advance Colorado Job Training Grant (formerly the Colorado First and Existing Industry Grant) helps ...
![Social Media Tips & Tricks – OTM Marketing Video Tip](https://forfortcollins.com/wp-content/uploads/2020/11/Artboard-22.jpg)
In the video below, OTM Storytelling Specialist Specialist, Samantha (Sam) Kolodny, covers 3 important social ...
![Social Media: How to Build an Audience, Content Plan, and Brand Identity – OTM Marketing Video Tip](https://forfortcollins.com/wp-content/uploads/2023/04/The-Benefits-of-Social-Media.png)
Social Media is an incredible tool that simply must be used by your business. Facebook, Instagram, Twitter, and ...
![Starting a Business – Larimer SBDC Free E-Learning](https://forfortcollins.com/wp-content/uploads/2020/11/Artboard-21.jpg)
The below video links cover topics on starting a business:
Developing a Business Plan Part 1
Developing a ...
![Strategic Fund Job Growth Incentive](https://forfortcollins.com/wp-content/uploads/2022/05/Artboard-23.jpg)
Type: Cash incentive
For: Businesses considering interstate competitive expansion or relocation projects in ...
![The Importance of Local SEO for Your Small Business – OTM Marketing Video Tip](https://forfortcollins.com/wp-content/uploads/2023/04/Local-SEO-for-Your-Business.png)
In this video, Bridget, a Marketing Specialist at OTM, explains the importance of local SEO and shares tips on how ...
![The Power of Customer Reviews – OTM Marketing Video Tip](https://forfortcollins.com/wp-content/uploads/2023/04/Power-of-Customer-Reviews.png)
In this video, Brianna, an account coordinator at OTM, discusses the importance of customer reviews and how they ...
![Top 3 Tips For Digital Advertising – OTM Marketing Video Tip](https://forfortcollins.com/wp-content/uploads/2020/11/Artboard-25.jpg)
In the video below, OTM PPC Specialist, Kiara Glover, shares her top 3 tips for successful digital advertising.
![Unlock the Benefits of Google for Your Small Business](https://forfortcollins.com/wp-content/uploads/2023/04/Unlock-the-Benefits-of-Google-for-Your-Small-Business.png)
We can all attest to the benefits of Google Maps. Even the most obscure search queries result in exhaustive lists ...
![Workforce Development Services](https://forfortcollins.com/wp-content/uploads/2022/05/Artboard-24.jpg)
Larimer County Economic & Workforce Development (EWD) can support businesses with recruitment, training, and ...
Marketing Video Tips & Tricks
Categories
- All
- Business Development
- Child Care Providers
- COVID-19 Resources
- E-Commerce
- eCommerce
- Food & Beverage Industry
- Grant Programs
- Local Business Organizations & Sector Partnerships
- Local Business Programs & Incentives
- Manufacturing Industry
- Marketing Tools
- Reopening Guidance
- Starting a Business
- Sustainable Business
- Toolkits
- Video Tips
- Workplace & Talent
![5 Tips to Ensure Success with Paid Ads for Your Business – OTM Marketing Video Tip](https://forfortcollins.com/wp-content/uploads/2023/04/Success-with-Paid-Ads.png)
In this video, Senior Paid Media Specialist Sara Kremm goes over how to drive traffic and leads to your website by ...
![Crafting a Unique Value Proposition for Your Business – OTM Marketing Video Tip](https://forfortcollins.com/wp-content/uploads/2023/04/Unique-Value-Propositions.png)
In this video tip, Kerrie Luginbill, the Chief Strategy Officer and a Partner at OTM, discusses how the health of ...
![How to Write Quality Email Subject Lines – OTM Marketing Video Tip](https://forfortcollins.com/wp-content/uploads/2023/04/Email-Subject-Lines.png)
In this video, Elyse, Storytelling Specialist at OTM, talks about how to write email subject lines that will ...
![Social Media: How to Build an Audience, Content Plan, and Brand Identity – OTM Marketing Video Tip](https://forfortcollins.com/wp-content/uploads/2023/04/The-Benefits-of-Social-Media.png)
Social Media is an incredible tool that simply must be used by your business. Facebook, Instagram, Twitter, and ...
![The Importance of Local SEO for Your Small Business – OTM Marketing Video Tip](https://forfortcollins.com/wp-content/uploads/2023/04/Local-SEO-for-Your-Business.png)
In this video, Bridget, a Marketing Specialist at OTM, explains the importance of local SEO and shares tips on how ...
![The Power of Customer Reviews – OTM Marketing Video Tip](https://forfortcollins.com/wp-content/uploads/2023/04/Power-of-Customer-Reviews.png)
In this video, Brianna, an account coordinator at OTM, discusses the importance of customer reviews and how they ...