How to Write Quality Email Subject Lines – OTM Marketing Video Tip

In this video, Elyse, Storytelling Specialist at OTM, talks about how to write email subject lines that will increase your open rate. For many business owners, subject lines are an after thought, written with little intention and strategy. However, by neglecting this small component of their emails, they’re missing out on big benefits.

It’s also important to note that few people read their emails all the way through. Even fewer will open an email if the subject line seems uninteresting or irrelevent. Because of this, spending intential time crafting quality subject lines that will engage your audience is a must. Elyse lays out some simple tips for making the most out of your email subject lines – follow them and you’ll be on your way to more opens and more success!

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