Social Media: How to Build an Audience, Content Plan, and Brand Identity – OTM Marketing Video Tip

Social Media is an incredible tool that simply must be used by your business. Facebook, Instagram, Twitter, and LinkedIn among others offer unique benefits for your business. But what are those benefits exactly, and how can you use it effectively for your business?

In this video tip, Katelyn Garfield, a Storytelling Specialist at OTM discusses the power of social media and how it can be used to connect with your audience, create valuable content, build your brand, and drive traffic to your website. Katelyn also goes over the importance of choosing the right platforms for your business and how to determine which ones are best suited for your goals.

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