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Owner: Vincent Booker
For Black History Month, we had the pleasure to interview Vincent Booker. We talked about the courage it takes to start your own business, how to sustain yourself during the early years and what it’s like to own and run a business in Fort Collins.
Vincent Booker’s BT Imprintables Green and Gold is a business that specializes in providing top-quality embroidery services and selling CSU products. Booker’s dedication to delivering unmatched quality to his customers is the driving force behind his business philosophy. As a former CSU football player and alum, Booker’s passion for his university shines through in every product he sells. His love for CSU has inspired him to create a successful business that not only celebrates his alma mater but also provides high-quality products and services to his customers.
Here is the interview with Vincent Booker.
1. Who or what inspired you to create BT Green and Gold Shop?
I always wanted to open a Colorado State University Store, and provide contract and embroidery services. I started with a website only, and that did go that well. I had issues with the open source pre-built sites I was using. So moving forward I got tired of working at my present job that I thought I had ownership in. That turned out not to be true. So, I decided to take the risk and open my own store.
2. How has your experience as a Black business owner in Fort Collins changed over the years?
The experience has been great. I get a lot of support and feedback from customers, and the community. Fort Collins is a great city to have a small business.
3. What advice would you give the Black founders who are trying to get their business off the ground?
I would tell them to make sure to have great credit, have a business plan, If you go into business with anyone get the terms in writing and get a lawyer. Also, treat people with respect and kindness. Don’t quit! Keep working hard. It will pay off in the end.
4. What is a barrier you have struggled with and how have you overcome it?
The biggest is cash flow. Banks don’t want to work with you if you don’t meet the requirements for a loan. I didn’t pay myself for almost 4 years. It takes time to grow a business. You have to make a lot of sacrifices.
5.Why is this month so important to you and what ways can we as a community show up for Black businesses and entrepreneurs?
I would say showing support is the best way. I love a good conversation about where I come from, who I am, and what it’s like living in Fort Collins considering there aren’t very many Black Folks!
