How have you been able to pivot your business model?
We were able to pivot our business model essentially overnight if not not hour by hour. We already have a large portion of take out and delivery business so we moved everything to be online/curbside pick up and delivery only, to ensure the safety of our staff and eliminate any exposure inside our establishment. Luckily our online ordering system (Thank You Toast POS) was already very user friendly and efficient so it wasn’t a tough transition. And of course the Governor approved beer, wine and ciders for takeout which has helped as well! Now of course our catering and newly launched wholesale business came to a complete halt which was when we started our “Sponsor Our Healthcare Workers” campaign where we’ve raised money to help feed our local healthcare professionals. It’s been an incredible campaign and we are still distributing donations. We have also had to pivot our community engagement to virtual involvement and look at it from a different perspective. We’ve featured two “Curbside for a Cause” campaigns where we have donated a portion of our online ordering sales to The Food Bank for Larimer County and the New Belgium Bar and Restaurant Relief Fund. For both campaigns we were able to give back $200 to each foundation to help those in need during this unprecedented time. Instead of hosting community events like we normally do, we transitioned to a virtual Earth Week Bingo where we partnered with our Local lululemon and even did a Small Business Strong Instagram giveaway series featuring some of our favorite local businesses by giving away purchased gift cards. One thing that hasn’t changed is the love for our guests and making sure we are offering them the best sandwiches, salads and wraps in town! We can’t wait to open back up for dine in, but will be taking the guidelines set seriously- hopefully that day will come sooner than later!
What has resonated with you most through your community (or employee) giving?
We are truly blown away by the amount of support we’ve received from our community! It’s been quite humbling to feel the love and to receive donation after donation to help keep us going! We are then taking those donations and paying them forward in catering orders to front line workers, health care professionals, teachers and now we have a veteran specific fund to help any veteran in need. We know that people have lots of options to choose from in Fort Collins so when they choose to spend their hard earned money with us we are incredibly grateful. It’s been really fun watching the community come together and help others. Businesses have gotten really creative with ways to generate revenue all while giving back. Plus we’ve met some amazing business owners and people that we probably wouldn’t have met if we weren’t in this situation! This community has truly banned together!
What do you or your business need most to succeed/be resilient/support your staff?
Well we simply need support and that comes in a lot of different avenues! We need people to know we are open for online ordering and curbside pickup plus delivery through our local independently owned delivery platform Noco Nosh. We need people to pass the word if they are looking for catering or donated orders that we can help execute and deliver them. Even just word of mouth or sharing our social media posts goes a LONG way. Tag us in their food photos so we can share! And as a side note- our staff has been AMAZING! We couldn’t do it without them. We’ve been working with a skeleton staff for the past 8 weeks and they have proven their love for Snack Attack and what we stand for- they’ve been taking their safety very seriously and showing their commitment to us working 7 days a week.
What else would you like to share with the community?
This is has been a trying time for everyone. Every single person has been effected one way or another. This time has taught us to be resilient and to not give up, to push through the challenges and to think outside of the box. Don’t focus on what you don’t have, embrace what you do and make the best out of it.