Business Stories

Collage of heated chair vest and battery


Be sure to follow GOBI Heat on Facebook & Instagram

Owner: Jaye Genung

Jaye Genung, owner and creator of GOBI Heat is bringing the heat this winter. Disappointed by other heated apparel and disliking cold weather, Jaye decided to make her own! Named after the Gobi Desert, GOBI Heat was born and leads the charge in the heated apparel industry delivering functional fits and designs. Gobi Heat is a local woman-owned business that has been named and featured in Inc 5000, one of the fastest growing companies in America.

Grey heated vest on a rack

You can find their products online and at JAX Outdoor Gear, one of their first wholesalers. Your perfect stop for holiday shopping!



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