In this video, Senior Paid Media Specialist Sara Kremm goes over how to drive traffic and leads to your website by utilizing and optimizing paid ads on platforms like Google and Facebook. Follow these 5 tips to ensure success! Define your goals Research the best...
Social Media is an incredible tool that simply must be used by your business. Facebook, Instagram, Twitter, and LinkedIn among others offer unique benefits for your business. But what are those benefits exactly, and how can you use it effectively for your business? In...
In this video tip, Kerrie Luginbill, the Chief Strategy Officer and a Partner at OTM, discusses how the health of a business relies on the company’s ability to communicate its value propositions effectively. Kerrie goes into detail about the difference between...
In this video, Bridget, a Marketing Specialist at OTM, explains the importance of local SEO and shares tips on how to optimize your Google Business profile to improve your visibility in local search results. More and more consumers are using the internet to find local...
In this video, Elyse, Storytelling Specialist at OTM, talks about how to write email subject lines that will increase your open rate. For many business owners, subject lines are an after thought, written with little intention and strategy. However, by neglecting this...
